Kathryn Kennedy is a passionate internet advocate who has worked on all aspects of the digital advertising industry. Her work experience spans niche start-ups and Fortune 20 companies. She’s created the digital ads you see online, taught teams around the globe how to manage online ad campaigns, contributed to the behind-the-scenes technology that drives the industry, and managed multi-million dollar advertising partnerships between some of the world’s largest companies.
Course Title: Digital Advertising: Discover the Market for Your Attention (Winter Term 2022)
A very timely, topical and useful course.
Supporting materials were excellent and of great interest.